This ‘What I Made Today’ reel was designed to highlight the creativity and quality of Monti’s Munchies’ baked goods while engaging the audience in a fun and interactive way. I managed the entire process—concept development, scripting, filming, and editing—to create a visually appealing and upbeat video. The reel features close-up shots of the day’s freshly made treats, paired with engaging text prompts and a call to action: 'Which one would you choose?' By combining storytelling with audience interaction, the video not only showcased the product but also boosted engagement and built a sense of community around the brand. This is an example of how thoughtful content strategy and visual storytelling can bring a small business to life on social media.