This video was crafted to highlight the personality and warmth behind Monti’s Munchies, creating a connection between the audience and the brand. Featuring Monti and her mom, Nina, the video uses a lighthearted format where they each introduce what they’ve made, with Monti popping back into frame for a playful touch. From concept to editing, I focused on showcasing not just the baked goods but also the people behind them, adding a personal and relatable element. This approach helps foster familiarity and trust with the audience while keeping the content engaging, fun, and true to the brand’s personality.